Digital Marketing

Digital marketing refers to any marketing activities on the internet through various digital channels like social medias, emails, mobile apps, websites and search engines like Google, Bing, Yahoo etc to promote your products or services. You can do an online or offline digital marketing to get more traffic or customers for your website or shop or service. These may include social media marketing, content marketing, search engine optimization, and other forms of marketing techniques. Digital marketing’s primary goal is to introduce your brand or company to those who are using the internet daily.

Social media marketing

One of the major pillars of digital marketing is Social media marketing as its getting wider and wider every day. Social media is a great way to promote your brand, content, increasing brand awareness, driving traffic, and generating new leads. They make it easy to receive and deliver information.

With the Internet’s ability to reach billions across the globe, through Social networking websites, individuals or businesses can interact with one another and build relationships and communities online anywhere any time. By joining these social channels companies can interact with consumers directly. These interactions can bring more direct contacts with the users and developing a more personal relation with them which in turn helps in fostering customer loyalty. It is also a great way to learn about their preferences. Social networking sites and blogs allow followers to retweet or repost comments made by others about a product or service being promoted. By repeating the message, the user’s connections are able to see the message, therefore reaching more and more people. Because the information is getting repeated, more traffic is brought to the websites which sells these products or services.

Social media marketing involves the use of social media platforms and websites as channels to promote products and services and to reach large audiences. Through social media marketing, companies address a range of current and potential customers, and the general public.

The most effective way for businesses using social media is to engage their target audience consistently. This can be done by creating engaging videos of high-quality content with incredible deals and offers for your audience which in turn will help you to increase brand awareness and generate more conversions. The best channels to use for social media marketing are Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest, Snapchat and Tik-Tok.

On social platforms, one can grow audiences organically or can use paid social advertisements to reach your targeted audiences irrespective of the demographic. Most brands use both these strategies. Some examples of popular social networking websites over the years are Facebook, Instagram, Twitter, Tik-Tok, LinkedIn, and Snap Chat which have more than 1 billion users and the number is growing with each day.

Organic social media marketing

This is all about building and deepening relationships with your customers on social networking sites naturally. This form of marketing induces a brand loyalty as well as authority. It could also improve your website’s ranking on search engines.

Paid social media marketing

Every social media platform provides a unique paid promotional option for businesses. It helps to create a dedicated ad that’s tailored depending on the companies or business’s marketing objectives.

A helpful feature of paid Social media advertising is that you can re-target your customers. Suppose you searched for a product you want to buy or interested, but you left the without actually buying it. Re-targeting helps out marketers by reaching consumers who were close to completing the deal, but left at the last stage of conversion. Re-targeting allows the marketers to reach 98% of consumers who didn’t convert at first.

The best re-targeting tools you can use are

  1. Google Ads
  2. Facebook Ads Manager
  3. Twitter Ads
  4. LinkedIn Ads
  5. Pinterest Adsday!
  6. Snapchat Ads
  7. TikTok Ads

Even though Pay Per Click (PPC) can be a bit costly, it also brings in positive ROI!

In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs. Already, 76% marketers use Social Media to support and boost SEO, cites an article published at Impactbnd.com. In 2017, marketers will do everything possible to make their Facebook posts or tweets rank higher on the SERPs.

Isn’t that amazing?! We predict that more social media content will be indexed on Google and other popular search engines such as Bing and Yahoo. This will in turn blur the lines between ‘web’ and ‘social media’ in terms of SEO strategies. So, be prepared to find, collect and use your valuable social content for optimizing your page for maximum visibility.  For brand names, social media profiles are amongst the top results in search listings

For instance, if you search “Designhill” on Google, the company’s Facebook page, Twitter profile and the LinkedIn page appear as the top listings. See for yourself!


Blog.kissmetrics.com states that links to content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engine crawlers understand what websites are credible and should be ranked for what keyword phrases.

Mobile Optimization Will Become Crucial

Is your business website mobile-friendly? Your audience is no longer in one place. People use all sorts of devices such as tablets, smartphones, laptops, phone watches to browse web. Keeping this in mind, plenty of brands went mobile-friendly in 2016. And we anticipate that more brands will take up this trend in the upcoming year. Mobile optimization will become the norm, rather than exception. So, it’s high time you changed the way you conceptualize and create SEO strategies for mobile searches.

Voice Search Function a Must

These days, people who are on the go use voice search simply because it is more convenient and safer, especially when someone is driving or multi-tasking. It is becoming a huge part of mobile usage as it has taken away the pain of typing keywords to run a search query. Almost all mobile devices have a voice search functions. The popularity of voice searches has been spurred by Microsoft, Google, and Apple launching their own versions of advanced voice-responsive assistants – Cortana, Google Now and Siri.

Content Aggregation will get Bigger & Better

According to Digitalcurrent.com, Knowledge Graph, wiki, local, maps, social media, news, images and videos make for 85% of Google search results. These stats indicates that now people look for sources that provide all relevant information for a particular subject or topic that at one place.

Local SEO to Become Even More Important

This trend is only going stronger over the years. According to Entrepreneur.com, local SEO is likely to gain solid grounds in the coming days. As a marketer, you have to let Google know where you are located and what you are offering so that your chances of showing up on pages, especially in front of the relevant audience, increase. It is must to have your local pages which will include the name of your business, address etc. with Google, Yahoo and Bing.

Since Google came out with its “Pigeon” update, local SEO has gained significant prominence forcing businesses and marketers to focus on a local tangent.  So, ensure of having location specific keywords and personalize content basis your target audiences’ location to stay ahead in the game in 2016. Check out some stats to know the benefits of ranking in local search results.

Your listing in the local pages can increase consumer engagement with your business and your ranking. For instance, check out this example of three hospitals. The one that has the highest number of reviews ranks the highest. (Image source: Search Engine Journal)